Project Overview
This multi-service med spa offers a range of treatments, including hormone therapy, thyroid and weight loss programs, and general aesthetic services. Like most med spas, growth depends on a steady stream of new patient inquiries, but running ads and running ads well aren’t the same thing.
Southline Digital was brought in to manage the practice’s Google Ads account, with a mandate to turn ad spend into qualified phone calls without letting cost per lead creep out of control.
Since taking over the account, we’ve helped the practice generate 2,577 total conversions at a $16.39 cost per lead, with performance continuing to improve month over month.
Leads Generated
Cost Per Lead
Conversion Rate
Increase in Conversions
The Challenge
Med spas compete in a crowded local market where several practices are often bidding on the same core keywords: “Botox near me,” “weight loss clinic,” “hormone therapy.” Without a tightly structured account, ad spend gets spread thin across broad campaigns, cost per click climbs, and lead quality drops.
This practice needed an account built to do two things at once: keep cost per lead low enough to scale profitably, and keep the leads coming in as real phone calls from people ready to book, not clicks that go nowhere.
Our Solution:
Key Takeaways
- You don't need a massive ad budget to generate consistent patient leads; this account runs on roughly $2,000/month
- Structure matters more than spend: STAG-based targeting kept cost per click under $3.10 in a competitive niche
- Every lead is a phone call, not a form fill, the kind of lead that actually books
Contact Southline Digital
Want Results Like This for Your Med Spa?
If your Google Ads account is spending money without producing real patient calls, it’s worth a second look. Let’s talk about what a properly structured campaign could do for your practice.
Related Case Studies:
We handle your data securely and responsibly. By submitting, you consent to receive texts and calls from Southline Digital regarding your project. Msg & data rates may apply. Learn more in our Privacy Policy.